For CONTENT TOKYO 2024, I designed Supertone’s exhibition booth and overall on-site brand experience, covering spatial graphics, large-scale digital displays, interactive interfaces, signage, promotional merchandise, and the planning of live programs held throughout the exhibition.

The project focused on translating Supertone’s AI voice technology into a clear and engaging physical experience. Rather than presenting the technology solely through technical explanations, the booth was designed as a space where visitors could intuitively discover, experience, and understand Supertone’s products and capabilities.

A consistent visual system was developed across every touchpoint—from the booth architecture and digital screens to wayfinding, promotional graphics, and merchandise—so that the experience felt cohesive regardless of where visitors encountered the brand. Large-format visuals and motion-based content were used to attract attention from the exhibition floor, while interactive displays and product demonstrations encouraged visitors to engage more closely with the technology.

I also contributed to the planning and visual direction of the live programs hosted inside the booth, considering how presentations, demonstrations, and audience interactions could become part of the overall spatial experience. The layout, content hierarchy, and visual communication were designed to support both high-traffic exhibition moments and more focused product interactions.

The result was an immersive exhibition environment that brought together brand identity, spatial design, digital content, and live programming, creating a unified experience that introduced Supertone’s technology in an approachable and memorable way to an international audience.