One Green Bean is a full-service earned-media agency working from global hubs such as London, Sydney, and Amsterdam.
Their core offering spans PR, social, and content services — backed by strategic, creative, and production expertise — helping clients tell meaningful stories and spark conversations that resonate.

When they rebranded, the goal was to reflect their dual identity: professional and polished, yet playful and creative.
The rebrand visual identity uses a distinctive “spring” motif — sometimes bouncy and rounded, sometimes sharp and angular — symbolizing their core value of being “two steps ahead,” and their ability to balance maturity and curiosity.
For color and typography: they chose a fresh mint-green for highlights and calls-to-action, complemented by a deeper forest-green for corporate materials. And they opted for a custom wordmark based on a typeface that combines thick and thin strokes — balancing playfulness and seriousness.

The result is a brand identity that feels memorable, modern, and flexible — capable of carrying the energy of bold, viral campaigns while still conveying trustworthiness and professionalism. The website and brand collaterals include subtle animations, clean layouts, and a minimalist palette so as not to overshadow One Green Bean’s own creative work.