PLANCÉ is a plant-growing kit brand designed to bring a calm, curated “green moment” into everyday life. The brand identity balances botanical warmth with modern, premium minimalism, positioning PLANCÉ as more than a kit—an experience you can display, gift, and return to as a daily ritual.

Visually, the system is built around a distinctive monogram inspired by organic plant forms and a confident wordmark. A deep forest-green foundation is paired with grain-textured gradients, created to convey the warmth and softness plants bring into a space—like sunlight filtered through leaves, or the comforting atmosphere of nurturing something slowly.

Across packaging and stationery, the identity stays consistent yet flexible: bold color blocks, structured typographic layouts, and repeatable graphic patterns form a cohesive set of touchpoints—from grow kits and labels to brand collateral—expressing PLANCÉ’s core message: nature, translated into a designed experience.